In today’s digital age, the importance of WhatsApp Marketing Software has increased significantly, most of the people are moving towards online business. This change has posed a big challenge in connecting and finding customers.

However, in this era of technology, it is possible to make the impossible possible. While on the one hand social media and email marketing are being widely used, on the other hand, people are now mostly expanding their business by resorting to WhatsApp Marketing. Through this, they are not only reaching more customers but also making it possible to connect with them.

Many of you or maybe all of you must have heard the name of WhatsApp Marketing, but many people do not know what it is and how this marketing process works. Therefore, today I have brought a solution to your problem through this article.

Here we are going to tell you what is WhatsApp Marketing, its advantages and disadvantages, why it is important, and what are the best WhatsApp Marketing Software available in the market. Since there are many WhatsApp Marketing Software available in the market, choosing one of them can be a very difficult and time-consuming task.

In this article, we are going to give you the complete information about WhatsApp Marketing Software, So, if you are excited to know about it then you will have to read this article carefully till end, without further delay, let’s get started!

What Is WhatsApp Marketing?

WhatsApp Marketing is an important marketing strategy in the digital age, which is used to grow the business. It includes all the activities like connecting with customers through marketing and selling them your products. To understand this, let us take a simple example: Like you use banners, posters, and promotions in your offline business to sell products and grow the business so that customers are attracted to you and your sales increase.

Similarly, to sell products online, it is also necessary to attract and connect with customers, and here the process of marketing comes in handy.

Businessmen market their products i.e. promote them online, so that customers see the products, like them, and then buy them. In this context, WhatsApp Marketing is an important process, which is being widely used nowadays.

Because WhatsApp is very easy to use and it generates more leads, the importance of WhatsApp marketing has increased a lot in today’s time.

So this was the definition of WhatsApp Marketing. Now let’s know about its history:-

➡️WhatsApp started in 2009, when Brian Acton and Jan Koum launched it as an independent company named “WhatsApp Inc.”

➡️Facebook acquired WhatsApp in 2014.

➡️The Business WhatsApp app was launched in 2018, which started the process of WhatsApp marketing.

➡️After Covid-19, online activities increased, and businessmen started marketing by taking their business online.

➡️Today, about 50 million companies are using WhatsApp marketing to sell their products. This figure is estimated and may be even higher.

What is WhatsApp Marketing API?

WhatsApp Marketing API, also known as WhatsApp Business API, is an official tool provided by WhatsApp. The full form of API is Application Programming Interface. This tool plays an important role in WhatsApp Marketing and in conjunction with WhatsApp Marketing Software helps to do marketing on a large scale and connect with customers. It has many benefits:

Connecting with customers at a large scale: With the help of Business API, you can connect with a large number of customers and send them messages. It allows you to send messages to thousands of people simultaneously.

Creating chatbots: With the help of this API, you can create chatbots, which automatically send messages to customers. This saves your time and the processes start immediately after any order by the customers.

Direct communication with customers: This API allows you to directly interact with customers, so that you can quickly resolve their problems.

24/7 availability: With the help of chatbots, customers get 24/7 service, so that they can get help at any time. As a result, better response is received from customers.

Other benefits: Apart from this, there are many benefits of WhatsApp Marketing API, which helps in making marketing effective and connecting with more and more customers.

Features of WhatsApp Marketing

I think you got all information about what is WhatsApp Marketing, here we are going to give you some silence features of WhatsApp Marketing:

Automate Notifications & Reminders on WhatsApp

1. You can automate notifications in your WhatsApp Marketing Software.
2. This saves you from having to manually send notifications to customers again and again.
3. You can set up automatic notifications for shipping updates, delivery updates, etc., so that customers automatically get notified when an order is placed.
4. You can set up automatic reminders for discounts offered on your products, or products added to the cart by customers.
5. This gives customers timely reminders, motivating them to make a purchase.

Easy Integration With Existing Tools

1. This feature is extremely useful and important for WhatsApp marketing.
2. This means that the software you use is integrated with other tools.
3. This makes marketing much easier.

Higher Conversion Rate

1. WhatsApp marketing has a higher conversion rate than other marketing methods.
2. This is because WhatsApp messages are widely used.
3. A higher conversion rate means that customers are more likely to purchase your products.
4. The conversion rate of WhatsApp marketing can be around 45-60%.
5. However, this rate being high or low depends on various factors.

Direct And Personalized Communication

1. This is a special feature in WhatsApp marketing that allows direct communication with customers.
2. This means you can directly interact with your customers.
3. You can provide them information about your products, offers, etc.

Contact Labels

1. Contact labels are a very effective and useful feature in WhatsApp Marketing. It allows you to divide your customers into different categories, making it easier to send messages.
2. For example, you can create labels like – new customers, VIP customers, old customers, etc. In this way, you can create different labels.
3. The advantage of this feature is that it makes marketing and sending messages easier. You can send messages to customers according to their labels.
4. For example, you can send information about discounts or offers on products to old customers, while you can tell new customers about your products.

Lower Cost of Marketing

1. The cost of marketing is low compared to other marketing platforms.
2. There are many WhatsApp marketing tools that are available for free or at a low cost to use.

Broadcast Lists

1. Broadcast feature plays an important role in WhatsApp Marketing.
2. Broadcast means that the same message can be sent to multiple people simultaneously, without creating any group.
3. You can also create a list of contacts and add them to the broadcast list.

Targeted Audience

1. This is an important process of WhatsApp Marketing in which you can send messages only to the targeted audience.
2. For example, if you have a toy product, you can target parents and send them messages.
3. This not only saves your time but also saves money.

List of Best WhatsApp Marketing Software

There are many types of WhatsApp marketing software currently available in the market, and it can be challenging to decide which one is the best. Here, I will provide you with information about some of the leading software and also tell you their features, so that you can get a complete understanding of all the options.

Also, some of the software given below are available in free and some in paid versions. Let us understand the detailed information of all these software.

AiSensy

AiSensy is a business-oriented API and CRM WhatsApp Marketing software that helps you grow your business and automate tasks. Through this software, you can create chatbots, allowing you to send automated messages to customers and conduct live chat conversations with them.

Features of AiSensy

AiSensy have lots of amazing features, here I’m going to reveal all its features one-by-one.

Chatbots: In this, you get the facility of chatbot, which automatically answers the questions of the customers. For example, if a customer orders a product or adds it to the cart, they immediately get all the information or responses, no matter at what time they order. This leads to very good customer response and the average open rate is also very good.

Import & Export Contacts: AiSensy allows you to import contact list from any other source. Apart from this, it also allows you to export contact list to file formats like CSV, Excel, etc.

Schedule Broadcasts: Through this feature you can schedule messages at any future date and time. This saves you time and you can view and track scheduled messages in one place. Broadcast in this means that you can send messages to multiple contact lists at once.

Connect The API: As we mentioned earlier, API is a tool that works with WhatsApp marketing software. AiSensy also integrates with APIs to make marketing simple and accessible. This means that AiSensy is connected with various APIs, including – Shopify, HubSpot, Salesforce, WooCommerce, Zapier, Payment Portals, CRMs, and other tools.

Multi Agent Live Chat: This feature of AiSensy is very useful and effective, as it allows you to allow multiple agents to chat with customers simultaneously. Agents can work as members of your team, allowing people or teams working with you to interact with customers and answer their questions from a single WhatsApp number.

Additionally, you can assign different tasks to agents, which brings many benefits. For example, time is saved, working together with a team reduces work stress, and customers get quick answers to their questions, which increases customer response and trust in your business.

Free Version: Using AiSensy is free, but a free trial is available for only 14 days. During this trial, you can train on the software and understand its functionalities. However, after the 14-day trial period ends, you will have to purchase its paid version so that you can use it for your marketing.

Now, it’s time to know some Pros & Cons of AiSensy software!

Pros of AiSensy

✅It is very easy to use.

✅It also has customer support and live chat facility.

✅Many important  features that make your marketing better and easier.

✅It also has automation facilities.

Cons of AiSensy

❎It can be pricey compared to other WhatsApp marketing software.

❎The process of creating template messages can be a bit complicated.

❎Some of the features can also be tricky to use, so learning curve is required.

RapBooster

RapBooster is a highly effective and useful WhatsApp marketing software that allows businesses to boost their growth and send messages at scale. It is suitable for all sizes of businesses, whether small or large, and also offers advanced automation, eliminating the need to perform tasks manually.

RapBooster optimizes your marketing through multiple techniques and helps to increase your sales. It aims to help users reach more customers and help companies of different sizes expand to wider areas.

Features of RapBooster

RapBooster  have lots of amazing features, here I’m going to reveal all its features one-by-one.

Groups Contacts: It has an important feature that allows sending messages to a large number of people at once. Apart from this, it also helps in connecting with customers in a better way and increasing sales.

Automated Replies: This software allows users to set up automatic replies to customers. The advantage of this is that customers do not have to reply manually; they can get answers to any question, at any time.

Number Filter: This feature also includes the facility to filter numbers, so you can choose the numbers you want to use. The advantage of this is that you can send messages to more people in less time and also save money.

Multiple Accounts: RapBooster allows you to operate multiple WhatsApp accounts on the same platform. This means you can use multiple accounts through the same software. There are many benefits to this, such as getting access to more customers, better collaboration between teams, etc.

Campaign History Recollection: RapBooster has a very useful feature that provides a complete history of campaigns. With the help of this feature, you can view and organize the data of all campaigns. Here campaign means informing customers about your products or services and sending messages simultaneously to a single group. Many message tools are used for this.

This feature of viewing campaign history helps you to know how previous campaigns performed and can make future campaigns more effective by using the data of previous campaigns.

Availability: RapBooster is compatible with multiple operating systems such as Ubuntu, Windows, Android, Linux, iOS, and MacOS. Moreover, it works on all devices such as desktop, mobile, tablet, and iPad.

customer support: If any kind of problem arises with the software, you can contact their support team. You can get help via phone, email, or live chat.

Now, it’s time to know some Pros & Cons about RapBooster

Pros of RapBooster

✅Send messages with emojis to attract customers

✅User-friendly interface

✅Affordable price

✅Ability to send text, images, videos, audio and PDF files with messages

✅Ability to import and export data from Microsoft Excel file format

✅API integration

✅Integration with CRM software as well

Cons of RapBooster

❎This is a paid software which you cannot use for free.

❎If you do not follow its terms and conditions then your account may get banned.

❎If the numbers get banned and there is no response from the customer then it may be a waste of money

WhatSender

WhatSender is a WhatsApp marketing software known for bulk messaging. This means you can send messages to thousands of people at once and promote your business. This tool is suitable for all types of businesses and is very simple to use. So, using WhatSender you can easily connect with your target audience and achieve success in your business.

Features of WhatSender

Sending Images & Attachments: WhatSender  have lots of amazing features, here I’m going to reveal all its features one-by-one. Sending Images & Attachments: It allows customers to send not just messages but also images, videos, audio, etc.

You can send photos in file formats like JPEG, PNG, and GIF. PDF, DOC, XLS, and PPT file formats can be used for documents. MP3 and WAV file formats can be used to send audio.

File formats like MP4 and MOV are available for videos. These features provide users with a complete promotional experience, making it even easier to promote and spread products.

Saving History: This feature means that the software saves the messages sent by the users. The main benefit of this is that you can see which messages you have sent to the customers in the past and can reuse those messages by editing them. Additionally, you also get the facility of automatic backup, which allows you to take a backup of your old messages.

Detection of Failed Numbers: This is an important feature that detects messages that did not reach the customers. This means that when you send bulk messages, this software tracks the messages sent and stores the messages that did not reach in a separate category.

The advantage of this is that you can avoid the problem of contact numbers sent in bulk messages being spam. Apart from this, you also get information about the reasons why the message did not reach some contact numbers.

Import from XML or Excel: This feature helps you import contact data from Excel and XML sheets. This means that if you have customer data in Excel or XML files, you don’t need to import all the data manually into the software. The software has an option that lets you import your data directly from these files. This will also save your time.

Message Analytics: Through this feature, you can see whether the messages you sent reached people or not. This means that you can get complete information related to the message, such as how many people received your message, how many saw it and how many opened the message. Apart from this, you can also analyze many other aspects.

Automated Replies: By automating this tool, you can provide customers with answers automatically. The advantage of this is that customers do not have to answer manually and they can get answers to their questions anytime, anywhere.

Availability: WhatSender is available on Google’s Chrome Web Store, which you can install as a Chrome extension. Apart from this, WhatSender has many other key features that make this tool even more attractive, such as security and multiple account support (up to 5 accounts).

Now, it’s time to know some Pros & Cons of WhatSender Software!

Pros of WhatSender

✅The interface of the software is simple and easy to use.

✅This software is completely free, and its affordable paid versions are also available.

✅Suitable for small businesses.

✅Customer support is available.

✅Saves time with usage.

✅Provides the facility of scheduling messages.

✅Supports multiple languages.

✅Has integration facility with CRM software.

Cons of WhatSender

❎There may be performance related issues in this.

❎Sending unnecessary messages can cause spam problems.

❎Sending bulk messages can slow down the process.

❎Sometimes bugs can also be seen in the software.

Cloud Based WhatsApp Marketing Software

Cloud Based WhatsApp Marketing Software is a software that provides businesses with various forms of advertising and bulk messaging. These software allow advertising technicians to communicate and connect with their customers directly.

Now, it’s time to know the some of the key features about this software such as:

✅It allows sending messages to multiple customers at once.

✅It also allows broadcasting advertising messages.

✅Here you can direct communication with customers.

✅It provides the facility of tracking data to assess the effectiveness of advertising efforts.

WhatsApp Marketing Automation

WhatsApp marketing automation is a process in which communication with customers is done automatically using technical tools and software. It helps businesses to make their marketing campaigns more effective and efficient. Here we are going to tell you some key points of WhatsApp marketing automation such as:

Message scheduling: You can send messages automatically at pre-defined times. such as, notifications of new product launches or promotional offers.

Automated responses: Generally, Automated bots are used to answer customer queries instantly in this. This makes customer service faster and efficient.

Data analysis: In WhatsApp Marketing Automation, analytics tools are used to analyze customer behavior and conversations. This helps in measuring the effectiveness of marketing campaigns.

Customized messages: Here personalized messages are sent based on customer preferences and behavior, thereby engaging customers in a more effective way.

Follow-up messages: Customer experience can be improved by automatically sending follow-up messages, such as greeting messages, reminders, etc.

User segmentation: Dividing customers into different segments makes it possible to run more targeted marketing campaigns.

WhatsApp marketing automation is a powerful tool for businesses that ensures more effective customer communication while saving time and resources.

How to use WhatsApp for Marketing

If you want to use WhatsApp for Marketing, then you will have to follow these simples steps such as:

Set up a business profile: First of all, you will have to download the WhatsApp Business app and create a profile, here you can add your business name, address, and contact information.

Build a customer list: After that make a list of your potential and existing customers and add people to this list who have shown interest in your products or services.

Send professional broadcast messages: After doing this you can create a broadcast list and send messages to everyone at once. you can share new products, offers, or important information in the messages.

Customized messaging: Here you can send personalized messages with customer names. This makes customers feel that you are paying attention to them personally.

Multimedia messaging: To enhance engagement rate, you can share images, videos, and documents along with text. This makes marketing messages more effective and engaging.

Pay attention to customer feedback: After that you will have to pay attention on customers’ messages. This will make customers feel more trusting of your business.

Automated messaging: You can set up automated messaging to answer frequently asked questions. This will allow you to respond quickly and keep customers satisfied.

Advertising and promotions: Here you can send offers and promotional messages regularly. This will help in keeping customers updated about your products and services.

WhatsApp web and desktop: You can use WhatsApp web and desktop to simplify your customer care and marketing activities.

Stay connected: You will have to regularly stay in touch with your customers and keep them updated about your business.

By following these simple steps, you can market your business via using WhatsApp and build strong relationships with your customers.

Malaysia WhatsApp Marketing

WhatsApp marketing in Malaysia is an extremely useful and effective way to allow businesses to communicate directly with their customers. Here are some key points, you should remember it:

✅You can Segment customers based on their behavior, location, and interests.

✅You can send messages about new products, offers, and other important information.

✅By data tracking you can analyze customer messages and understand their behavior.

✅To save your time you can set up automated messaging to answer frequently asked questions.

✅You can use advertising technicians to communicate directly with customers.

If you follow these simple steps, you will see the exponential growth in your businesses.

Wrapping Up

In this article I have given you complete information about WhatsApp Marketing, its key features and what are the best WhatsApp Marketing Software. WhatsApp Marketing is a simple and effective marketing process. It is preferred over other marketing platforms due to its high conversion rate, and its use is likely to increase even more in the future.

I have tried my best to give you complete A to Z information about WhatsApp Marketing in this article, but still if any information is missing or if you have any questions related to your article then you can tell me in the comment box. I will quickly try to answer your questions.

That’s all in this article, we hope you like this article written by us, please share this article with your friends on social media, and keep visiting our blog to read such articles.

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